Own product, i.e., a proprietary development and service of Mondriaan DC Kft.

The goal was to create a digital platform that: Engages and activates the audience in a playful, interactive way, increasing brand awareness Can be used for festivals, events, in-store activations, product sample demonstrations, corporate events Is suitable for using any number of locations, displays, and applications running on it Can be controlled in a way that does not require special expectations and is almost always accessible to users Has customizable, brandable interfaces, including the display of advertisements Is capable of campaign management, allowing design, ads, and available applications to be customized by location and time Can distribute rewards based on results and manage the redemption of prizes won Collects detailed statistics

GameWall is a digital platform supporting interaction between brands and users, enabling the audience to connect via their own smartphones and play together with interactive games and applications running on large screens. The system can operate synchronously across multiple screens, even at different locations, allowing players to compete in real time regardless of where they are.

Control is provided through a mobile controller running in a web browser, but event-specific alternative control modes can also be integrated, such as a physical button-activated prize wheel or motion-sensing, camera-controlled games where users control characters with their own movements.

The platform provides full data management flexibility: brands can request any type of user data from players and can use their own GDPR statements for each activation.

It also offers the possibility to distribute rewards and prizes: players can receive instant coupons, which can be redeemed on-site thanks to the coupon scanner application. Additionally, brands can launch periodic prize draws based on collected user data.

The system also offers detailed analytics solutions: user data and gameplay statistics, including the number and duration of games, player activity, screen usage time and frequency, and the distribution of interactions by time of day. Data export is also supported, making campaign performance easy to analyze.

GameWall also features a multilingual user interface, so participants always receive feedback and guidance in their own language, ensuring a smooth experience at international events.

The platform supports the display of advertisements and branded content, which can run in rotation, allowing multiple ads to appear alternately during games.