We develop our messaging systems as proprietary platforms. The project began in 2012 at the request of one of Europe’s largest media companies, the Sanoma Group, with the aim of creating a proprietary, flexible infrastructure for sending push notifications. We used the experience gained here to shape our own product.

In 2013, we started development as the Finnish Sanoma’s mobile development center. Sanoma and the Belgian-Dutch DPG Media Group use it as custom single-tenant systems under the names SPNS and DPNS. Eventually, Pushwize was launched as an independent SaaS product under the Mondriaan umbrella, and today it is used by numerous European media brands, institutions, and sports clubs.

For media companies, push notifications are key to reaching audiences instantly. However, the major international providers were less flexible: they did not adapt to the specific needs of editorial teams, and their pricing was not competitive at the volumes required by media companies.

Our goal was to create a system that supports all mobile platforms, can quickly deliver large volumes of news to users, and easily adapts to constantly changing technologies and editorial requirements.

A cloud-based, scalable, multiplatform push notification ecosystem with APIs, SDKs, admin tools, and a high-performance backend, which evolved from an in-house system into a mature SaaS product.

Over the years, numerous integrations have been developed. A standout is the “smart push” implemented with the Dutch NU.nl big data system, which can deliver relevant news to users based on their previous media consumption habits even if they have not marked the topic as an area of interest.